Online sales and great marketing help launch a new Body Glove product. The Body Glove Baby Carrier has been available in stores and online since early 2005 and has increased sales online every month through the Body Glove online store provided by MWRC Internet Sales, LLC.
Having both hands free and still being close to your baby is a blessing most parents dream about. At last, for such multi-tasking mothers and fathers there is the Body Glove Baby Carrier, the first crossover carrier to keep infants comfortable and close to their parents in water, on land and everywhere in between.
"We’re filling a void in the marketplace," explains Robyn Stevens, co-CEO of Lil’ buddies Inc, the licensee for the Body Glove Baby Carrier. "We wanted to create a carrier that did everything and fit the lifestyle of the active, on-the-go mom."
Stevens, a stay-at-home mother of three, is part of the trio behind the Body Glove Baby Carrier, which includes inventor and career-mom Valerie Lambert and fellow career-mom, Lauren Corton. Stevens, who drafted the business model and proto-type, knew first-hand how valuable Valerie’s idea was for an amphibious infant carrier that could function not just on land, but in places like the pool, the shower and even in the snow.
"The best thing about our carrier is it can be used for everything," Corton says. "You can go take a walk or a hike or head to the pool with your child safe and secure."
The patent-pending carrier owes its versatility both to its flexible neoprene fabric and to its ingenuity of design. Everyone from a petite woman to a robust, six-foot-plus man can wear the Body Glove Baby Carrier as either a regular front carrier or on the hip. Meanwhile, generous, two-inch wide rayon straps help to distribute pressure evenly, and the thick neoprene body is durable, insulating, machine-washable and virtually indestructible. Coming in green-fatigue and red-hibiscus prints as well as black, yellow, royal blue, red and a limited-edition navy blue, the Body Glove Baby Carrier is fully adjustable with Velcro leg openings that accommodate babies of all sizes. Parents can take it on the road, too—it’s easily rolled up and packed into a suitcase.
Safety was a top priority when creating the Body Glove Baby Carrier, which is designed for infants who are at least four months old and weigh 25 pounds or less. Armed with a quick-release buckle, the carrier positions the child by the parent’s chest to ensure that he can play safely in the water from a high perch.
Russ Lesser, president of Body Glove International, says "The demand for the Body Glove baby carrier online has been so large that we are constantly trying to keep all colors in stock. This really is a great product and a great story of three women who saw a need, created a great product, and teamed up with a great brand. We look forward to a long lasting relationship with Lil buddies."
Priced at $49.95 retail and sold in stores like, The Right Start, One Step Ahead, Bellini, Juvenile Shop, belle gray, babystyle, and online at www.bodyglove.com, the Body Glove baby carrier has established itself as upscale yet affordable and stylish. "We really want it to be price conscious," Corton explains. "This is something that is very affordable, and it’s a great gift item. It’s truly the latest must-have item for modern moms everywhere."
About MWRC Internet Sales, LLC
MWRC (Manufacturers, Wholesalers, Retailers and Consumers) Internet Sales, LLC operates and provides the MWRC Online Sales Coordinator, which is a cost-effective solution for brand name manufacturers and distributors looking to capitalize on the benefits of E-Commerce while maintaining consumer and retailer loyalty. MWRC e-commerce solution is designed to help companies maximize online revenues and cut the costs and reduce the risks associated with running an e-commerce operation. MWRC leads the way for win/win E-Commerce by maximizing value across the retail distribution chain. Online Sales Coordinator is used by leading brand name companies like Body Glove International, Everpure, Cellucor, Grandoe Corporation, and others who wish to take advantage on the growth of online sales while enhancing their dealer relationships. MWRC was founded in 2000 and is located in Redondo Beach, California.
For more information about MWRC Internet Sales, LLC, please contact:
Jeff Miller
National Sales & Accounts Manager
888-422-MWRC (6972)
jeff@mwrc.net
www.mwrc.net
